Orchestrating a Global Strategy

Situation
One of our Fortune 10 customers was trying to socialize a global commitment to their strategy. The buy-in process meant taking into account widely disparate markets, perspectives, and business models -- without diluting focus or execution. Goals included customizing a consumer strategy of related products to regional markets that could leverage economies of scale and regional consumer tastes while mitigating government constraints and very different rates of technology adoption.

Approach
Over a four-month period, we partnered with senior executives and key regional leaders on leadership, communication, and cross-functional, cross-regional forums, and processes to create a global agreement with regional improvements. Progress was measured and supported through spot surveys, ongoing interviews, and hot-spot engagements.

Results
Our client’s well-orchestrated, global push of an entire product family created a worldwide gain in market share of plus five percent over the next three years.